Tatawa‘s Vision and Mission
As an award-winning and internationally recognized brand company, Tatawa's vision is to be a unique and innovative biscuit brand that is recognized and certified worldwide. In addition, Tatawa's mission is to create biscuit flavors that are loved by both men, women and children, and to create a cookie brand that everyone trusts.
About Tatawa Industries
The story began at the moment when the Ng family were sailed across oceans to settle down in Malaya. But when they first arrived, Malaya, previously as one British colony, was occupied by the Japanese and the occupation was lasted for 3 years and 8 months. As the war progressed, people were suffering and depressed by the Japanese government policy, especially the Chinese immigrant.
Their freedom and daily activities were being controlled by Japan government. They were required to carry numerous documents at all time, like working pass, work badge, tickets for food, vehicle pass and etc. Thus, it was quite arduous for them to secure a job at that moment.
Anyway, the situation turned better until the end of the occupation in 1952. Father Ng and his friends were starting to think about their right career path and at last they made the decision to get into confectionery industry. Making confections is a kind of art and it requires a lot of technical skills and talent. For this reason, they decided to learn the art of confection from an experienced Chinese baking master in Muar. Under the guidance of the old master, they started out with a small shop in Jalan Sisi. Hard work and success go hand in hand because nothing is offered on a silver platter. They’ve gone through many days and even weeks without much sleep, for the business grow and success. They involved in every stage of business, from baking to selling. To provide more choices of pastry, they do learn from different master from different background. As the market demand increases, they sell their pastries to the coffee shops around the town and some neighboring villages.
In the early 1980s, government actively involved in the development of economic and industrialization. This had led to a rise in the number of foreign workers in Malaysia. Most likely, the foreign workers have come here to earn and to save money. About 80% of them sent the money to their hometown fairly regularly, thus, most of them were lived on bread, pastries and biscuit. As the demand for the cookies increased, they moved the pastry production to a larger factory.
Inheritance and Innovation
Having been in business for many years with traditional pastries, the big breakthrough for the team started in the nineties. Mr.Ng and his brothers were starting to explore new baking techniques from Taiwan and deploying the innovative technologies in production. In 1992, they become the first manufacturer in Malaysia to import and apply the extrusion technology for making the western center filling cookies and build up the brand of Tatawa.
Awards And Achievenment
AWARDS 2021 - iTQi Superior Taste Award 2021:
(1)Hazelnut Chochocalte Cream Filled Cookies – Superior Taste Award with 2 Stars
AWARDS 2019 - Golden Eagle Award 2019 – Excellent Eagle
AWARDS 2018 - Sin Chew Business Excellence Awards 2018 – Manufacturing Excellence Awards
AWARDS 2018 - Golden Eagle Award 2018 – Excellent Eagle
AWARDS 2017 - iTQi Superior Taste Award 2017 – Collagen Cranberry Moon Cake
AWARDS 2017 - Golden Eagle Award 2017 – Excellent Eagle
AWARDS 2016 - Golden Eagle Award 2016 – Excellent Eagle
AWARDS 2015 - Anugerah Majikan Terbaik Tahun 2015 – KWSP Cawangan Muar
AWARDS 2015 - Golden Eagle Award 2015 – Excellent Eagle
AWARDS 2014 - Golden Eagle Award 2014 – Excellent Eagle
AWARDS 2013 - Golden Eagle Award 2013 – Excellent Eagle
AWARDS 2008 - Golden Bull Award Year 2004,2008
AWARDS 2004 - Anugerah Kecemerlangan Industri 2004
(Export Excellent Award 2004)
AWARDS 2001 - Enterprise 50 Award Year 2001,2004
AWARDS 2002 - Monde Selection Awards :
(1)Cheese & Wheat – Cheese Cookies – A Silver Medal
(2)Fruit Jam Cookies – Fruities Blueberry – A Silver Medal
AWARDS 2001 - Monde Selection Awards :
(1)Malaysia Delight – Pineapple Cookies – A Grand Gold Medal
(2)Chip Plus – Raisin & Choco-Chips Cookies – A Gold Medal
AWARDS 2001 - 26th International Award for the Best Trade Name – “TATAWA”
(Awarded by the Trade Leaders’ Club which exists in 115 countries)